Founded in 2019 with the vision to create a new niche of high-end western wear fashion in Pakistan, SAW is a female-led brand for the modern-day woman. It's S A W !!! Silhouette by Aleena Waqar.

Our founder’s dream came to fruition after a lot of research into this quest of what the fashion-loving Pakistani woman would wear to at her next social event and stand apart.

The heart of SAW is centered at celebrating every day with a style language that is resolutely feminine and sophisticated.

Offering global fashion at competitive prices, combining different silhouettes and cuts, we inspire you to keep a chic and easy look with products that have an international appeal and are ready to wear.